A 1000 years old village

Project Type

Year

Brand Strategist

Brand Designer 

UI Designer

Programmer

――

――

――

――

――

――

Rebranding

2020

Ștefana Gabor-Stoica

Paul Vîrlan 

Mihai Trandafirescu

Cavel Jan

Project Type

Year

Region

Brand Designer 

Illustration

Photographer

Programmer

――

――

――

――

――

――

――

Rebranding, Packaging

2018

Iceland

Paul Vîrlan 

Paul Vîrlan 

Adrian Iorga

Cavel Jan

Brand History

Þykkvibær is the oldest village in Iceland, exact date of settlement is not known, but the town is first recorded in a church ledger book in the year 1270. The town is best known for harvesting potatoes since 1934, and due to prime condition in the soil farmers in this little community have fared well.

"My family is one of those. My great grandfather was an innovator when it came to introducing farmers to machines designed for harvesting potatoes. Before that everything was done by hands. Steadily over the years machines have made the work easier. From planting and harvesting to packaging. "

old - new.jpg

Logo

logo paint.jpg
All Logos.jpg

Packaging

"Plastic bags have become ubiquitous and plastic pollution has increased. 1000 Ára Sveitaþorp aims to fix this. By packaging potatoes in paper bags, waste and plastic pollution can be reduced so that it is likely to have a far reaching effect into the future."

"The idea behind the poetry on the bags comes from being a kid and reading the back of cereal boxes. The poems are short, easy to understand and can range anywhere from poking fun at the government to complaining about the weather in Iceland. It’s meant to be an eye-catcher on the backside, so when the customer picks up the bag to inspect it, he holds it just a little bit longer in his hands before, hopefully, putting it in his shopping cart."

potatoes busienss cards bag v2.jpg
Logo + packaging detail.jpg

Visual Identiy

icons type bag.jpg
bag.jpg
cards front back.jpg
cards.jpg
business cards corporate.jpg
thank you card.jpg
Ads.jpg
Web - Homepage - Mockup copy.jpg
Web - Potato Page - Mockup copy.jpg
van.jpg