it cucina

Project Type

Year

Region

Brand Designer 

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Branding

2018

Romania

Paul Vîrlan 

Kayo, a Bucharest-based restaurant, was transformed into ᴉt cucina, a Michelin-starred place, where the Italian cuisine is portrayed as an exhibition of tastes, colors and textures.


The visual concept depicts an art-infused restaurant, where the refined specialties could stimulate people’s affective responses in a similar way like a Modigliani portrait would.