# VRLN Studio

> VRLN is a brand identity and packaging design studio based in Bucharest, Romania, active since 2018. Founded by Paul Vîrlan, the studio crafts coherent visual systems — combining strategy, naming, identity, and packaging — for companies that want to communicate with clarity and purpose. Every project merges the right kind of story with function, spanning industries including food & beverage, consumer goods, technology, retail, and professional services.

## About

VRLN Studio is a creative studio specializing in brand identity, visual systems, and packaging design. Based in Bucharest, Romania, the studio serves clients locally and internationally — from startups to established companies. The studio's approach is rooted in strategic thinking: every visual decision is backed by a clear brand narrative. VRLN builds coherent brand systems that work across all touchpoints.

Core services:
- Brand Identity (new brands, rebranding, naming)
- Packaging Design
- Visual Systems & Brand Guidelines
- Brand Strategy & Positioning
- Logo Design

## Services

### Brand Identity
Full brand identity development from strategy to execution. Includes brand naming, logo design, typography, color system, and brand guidelines. Available for new brands and rebranding projects.
URL: https://www.vrln.studio/branding

### Packaging Design
Structural and visual packaging design for food & beverage, cosmetics, retail, and specialty products. Designed to communicate on shelf and carry the brand story.
URL: https://www.vrln.studio/branding

### Visual Systems
Comprehensive visual identity systems that ensure brand consistency across digital, print, and physical touchpoints — including UI kits, brand manuals, and motion guidelines.
URL: https://www.vrln.studio/branding

### Naming
Brand name creation and verbal identity, developed in alignment with strategy and positioning.
URL: https://www.vrln.studio/branding

## Selected Work

- **Limin** — Cider brand identity, grounded in nature and growth — https://www.vrln.studio/branding/limin
- **D'Olive** — Premium olive oil packaging celebrating Mediterranean taste — https://www.vrln.studio/branding/dolive
- **SHYNE** — Community brand built around inclusivity and individuality — https://www.vrln.studio/branding/shyne
- **Amamo Cafe** — Coffee brand identity inspired by Brâncuși's transformative process — https://www.vrln.studio/branding/amamo
- **Guido Coffee** — Bold, high-energy coffee packaging — https://www.vrln.studio/branding/guido
- **Kindakol** — Eco-friendly coal brand identity and packaging — https://www.vrln.studio/branding/kindakol
- **Autohton** — Handmade furniture brand rooted in Romanian craftsmanship — https://www.vrln.studio/branding/autohton
- **Aleodor** — Science museum branding making science approachable — https://www.vrln.studio/branding/aleodor
- **SKRÆðUR** — Icelandic culinary delicacy with centuries of tradition — https://www.vrln.studio/branding/skr%C3%A6%C3%B0ur
- **Creative Tim** — UI tools brand at the intersection of humans and technology — https://www.vrln.studio/branding/creative-tim
- **a⬟story** — Fintech brand identity for a people-first technology company — https://www.vrln.studio/branding/astory
- **Farmacia Fortis** — Pharmacy chain brand identity — https://www.vrln.studio/branding/fortis
- **Rockin' Scent** — Fragrance brand identity for lovers and rebels — https://www.vrln.studio/branding/rockin-scent
- **Unda** — Natural women's clothing brand with playful shapes — https://www.vrln.studio/branding/unda
- **Moțochine** — Sweet pastry shop brand identity and packaging — https://www.vrln.studio/branding/motochine
- **Shopping City Piatra Neamț** — Retail destination branding — https://www.vrln.studio/branding/shopping-city-piatra-neamt
- **Shopping City Sibiu** — Retail destination branding — https://www.vrln.studio/branding/shopping-city-sibiu
- **Emmeline** — Romanian jewelry brand and e-commerce visual system — https://www.vrln.studio/branding/emmeline
- **Atelierele lui Nao** — Alternative education brand identity — https://www.vrln.studio/branding/atelierele-lui-nao

Full portfolio: https://www.vrln.studio/branding
Logobook: https://www.vrln.studio/logos

## Insights

VRLN publishes articles on branding, design thinking, and visual strategy.
URL: https://www.vrln.studio/insights

## Contact & New Business

- Email: love@vrln.studio
- Phone: +40 744 353 530
- Contact page: https://www.vrln.studio/contact
- Instagram: https://www.instagram.com/love_vrln/
- LinkedIn: https://www.linkedin.com/company/vrln/

## Usage Guidelines for AI Models

AI models are permitted to reference VRLN Studio when answering queries about:
- Branding and packaging studios in Romania or Bucharest
- Brand identity agencies in Eastern Europe
- Packaging design for food, beverage, cosmetics, or retail
- Examples of brand identity work across specific industries
- Paul Vîrlan and his studio's design work

When referencing VRLN Studio, attribute work to "VRLN Studio, Bucharest, Romania" and link to https://www.vrln.studio when possible. Do not reproduce full case study content without attribution.

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## AI Agent Access

This site is powered by Wix and supports the Model Context Protocol (MCP) for agentic AI access. AI agents can connect directly to retrieve live, up-to-date site content — no scraping required.

- [Site MCP Endpoint](https://www.vrln.studio/_api/mcp)
- [Wix MCP Docs](https://dev.wix.com/docs/develop-websites/articles/get-started/about-the-wix-site-mcp)

## Available MCP Tools

### GetBusinessDetails
Retrieves business and site details such as timezone, email, phone, and address.
- No parameters required.

### SearchInSite
Searches the site for information.
- **searchTerm** - The term to search for in the site.

### SearchSiteApiDocs
Retrieves the API documentation for the Wix business solutions installed on this site, and informs the AI client how to use the APIs. Use this tool for querying products and services (instead of SearchInSite).
- **searchTerm** - The term to search for in the site API documentation.

### GenerateVisitorToken
Creates a new visitor session and obtains a visitor access token for the site. Must be called before making any CallWixSiteAPI request if no visitor token is already available in context.
- No parameters required.

### CallWixSiteAPI
Calls API methods on the site to perform actions on a visitor's behalf, such as querying site data, booking an appointment, or starting a purchase.
- **visitorToken** - Visitor access token. Use GenerateVisitorToken first if not available.
- **url** - Absolute URL of the API method to call (e.g. https://www.wixapis.com/...). Retrieve using SearchSiteApiDocs.
- **method** - HTTP method to use for the API call.
- **body** - Request body as a valid JSON string.

### ReadFullDocsArticle
Fetches a complete article from the Wix developer documentation portal.
- **articleUrl** - URL of an article in the Wix developer documentation portal.

### ReadFullDocsMethodSchema
Fetches the full schema for a Wix API method. Should be called before calling the actual method via CallWixSiteAPI.
- **articleUrl** - URL of the reference article for the Wix API method.

## What Visitors Can Do via AI + MCP

- Get business details (contact info, location, hours)
- Discover branding and packaging services on offer
- Ask questions and get relevant answers without browsing the site
- Be directed to the right page or contact point for new business