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autohton romanian furniture brand designed in Romania

Autohton believes in the naturalness of being, both when it comes to us and when it comes to the things we choose for our home. It's about the peace of being, and we can identify that in a beautiful object, that we choose to look at every day.

Industry

 ➝ Consumer Goods

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Region

 ➝ Romania

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Delivery 

 ➝ Branding

 ➝ VerbalIdentity

 ➝ Visual Identity

 ➝ Packaging Design

 ➝ Brand Collaterals

 ➝ Art Direction

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Team 

 ➝ Paul Vîrlan

 ➝ Ștefana Gabor-Stoica

Seeing life in an object

We understand what a real object, which comes from real needs, means. An object that has to tell you things, which you will want to say further. An object that has taken the best from the thoughts and hands of the one who created it and that brings good to your home.

There is a visual understanding between Romanian royal elegance and the simplicity of a functional object, through the meeting of neo-Brancovian motifs with neo-Romanian ones.

autohton brand the process

The Logotype

The graphic language restyles angular lines and circular shapes identified in the royal crown of Queen Mary, drawn by Costin Petrescu, the painter of the Royal Court, in the early 1920s. These details contribute to the steadfastness and elegance of Autohton letters.

autohton logotype black and white design
autohton logotype design

The logomark

The symbol was designed to be used as a signature. It is not part of the logo but can be used in conjunction with it.

autohton logomark design
autohton logomark and logotype design
autohton logomark design
autohton brandbook logomark and logotye

Visual Identity

Autohton is about objects created by settled people – objects that are as natural now, today, as they were at some point decades or hundreds of years ago. Objects that invite you to come back to you.

autohton branded stationery
autohton brandbook design
autohton business cards design

Some icons were designed according to the same graphic language that inspired the logo. They describe categories of objects, characteristics, or information about objects.

furniture brand icon design
furniture brand iconography
branding materials
autohton furniture product detail
autohton furniture product detail
wood furniture detail
autohton furniture brand poster design
furniture brandbook key visual

Packaging

furniture brand labels packaging
furniture brand box and label packaging
furniture brand box packaging
furniture brand product detail
furniture brand product detail
furniture brand product detail

We have wood, metal, earth, and stone in the country, and these resources are enough to be careful about what objects we invite into our lives. So Autohton will always look for objects whose sustainability has always been there, in its archaic simplicity.

Brand Typography

Cirka Bold Font autohton brand typography
Cirka Bold Font autohton brand typography
brand book design typography
furniture brand product detail
furniture brand product detail
furniture brand product detail

Autohton identifies authentic products, lesser known but with enormous potential for development, created by people with their hands and techniques, in their workshops.


The raw material used is natural, biodegradable, or recycled. The impact of production on the environment is minimal. We promote the importance of controlled origin.

furniture brand mood picture
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