Laslo13 is a human brand that happens to play handball at the highest level. At the core, Cristina Laslo is BUILT BY CHOICES. Unbothered by what her category expects, she’s direct, selective, and true to herself. A true outlaw with a soft heart and top-level skills carrying the 13 through every handball club and the skin, turning superstition into signature.
Industry
➝ Athlete-Owned Ventures
Region
➝ Romania
Delivery
➝ Strategy
➝ Branding
➝ Visual Identity
➝ Advertising
Team
➝ Paul Vîrlan
➝ Oana Ivan
The story
behind the Logo
The number 13 is a symbol of transformation. Present in his sporting life, it is part of her personal identity. Where others see fear, Laslo sees liberation from old patterns. She chooses to turn avoidance into acceptance, and bad luck into opportunity.
The symbol is a pairing of contrasts, where the symbol of love and the popular superstition about the number 13 come together to form a core of truth built on undeniable qualities: resilience, intention and altruism.
#OneLove13
The story
behind the Brand
BUILT BY CHOICES is the brand essence of Laslo13 because it describes how Cristina Laslo already lives, not how we wanted her to look. In a sport where public identity is usually assigned by clubs, federations, and sponsors, hers is authored. She chose flow over medals, walked away from environments that stopped serving her, and turned down partnerships that didn’t feel like her, whatever the fee. She carries 13, a number the world calls unlucky, through every club and tattooed behind her ear. “Mereu ai de ales” (you always have a choice) is her own sentence, so the essence is hers before it is ours. Performance is what happens when someone keeps making choices that protect her freedom, and the identity makes those choices visible: the 13, the heart in the negative space of the 3, and a name and a number kept side by side.
Laslo13 builds, day by day, a public presence made of chosen, owned decisions, showing that performance and integrity are not in conflict: you can be completely yourself and play handball at the highest level at the same time.
