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Candy branding and packaging architecture

Miamium is a Scandinavian brand that provides small, sweet bursts of energy. The reality is that 99% of the time, life is rather ordinary and quiet. However, it's those 1% of exciting moments that allow us to recharge and keep moving forward.

Industry

 ➝ Food and Beverage

Region

 ➝ Sweden, China

Delivery

 ➝ Branding

 ➝ Visual Identity

Team

 ➝ Paul Vîrlan

 ➝ Sylvain Racine

 ➝ 猫加温

 ➝ 赵静雅

Logo 

miamium candy brand logo design sketch
miamium candy brand logo design
miamium candy brand logo design
miamium candy brand logo design

Brand Rhetoric

MIAMUM uses some words and phrases as sweet as the tiny bits of energy that keep you going.
 
Sweet tagline
The little things that keep you going.
 
Sweet tone of voice
A little sweet moment,
A little beauty, 
A little surprise.
 
Enjoy little things,
Enjoy life!
 
A little sweet
A little surprise
1%点小甜蜜
1%点小惊喜

Typography

Grandstander candy brand typography
candy brand typography

Brand Illustration

candy brand illustration

Packaging

candy brand packaging
candy brand packaging
banana candy packaging design front
banana candy packaging design back
strawberry candy packaging design front
strawberry candy packaging design back
candy brand packaging architecture banana flavor

Visual Style

candy brand visual
candy brand copywriting
candy brand pattern design
candy brand tradeshow
candy brand social media design
candy brand social media design

Print

candy brand flyer design
candy brand magazine ad
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