Servicii is your daily go-to for essentials—pay bills, pick up parcels, grab a bite, or enjoy a quick coffee. Fast, functional, and welcoming.
Industry
➝ Retail & Consumer Services
Region
➝ Romania
Delivery
➝ Verbal Identity
➝ Visual Identity
Team
➝ Ștefana Gabor-Stoica
➝ Paul Vîrlan
The Challenge
Inmedio, one of Romania's leading urban solutions networks, identified a growing gap in city life: people were losing significant time managing routine tasks: paying bills, renewing insurance, picking up parcels, grabbing a coffee across multiple locations.
The brief was to create a brand for a new type of urban touchpoint that consolidates all these services under one roof.
The Approach
Servicii was built around one core idea: speed without sacrifice. The visual identity needed to communicate immediate utility while remaining warm and welcoming, a place that solves problems, easy and fast. We developed a functional visual system where the brand symbol merges the concept of "services" and "benefits" into a single, unified mark. Supporting the symbol, a complete suite of custom icons and signage ensures that every service is instantly recognizable across all touchpoints, from in-store displays to digital screens to packaging.
The Result
A brand system that works as hard as the people who use it. Servicii gives Inmedio a clear, consistent identity across every urban location; one that communicates trust, speed, and convenience at a glance.
