Side & Side is a forward-thinking audit and advisory company, providing guidance for businesses of all types, aiming for growth and strategic success.
Industry
➝ Professional services
Region
➝ Romania
Delivery
➝ Branding
➝ Naming
➝ Verbal Identity
➝ Visual Identity
Team
➝ Paul Vîrlan
➝ Ștefana Gabor-Stoica
Brand Positioning
As a future audit & advisory company for any type of business, we wanted to convey the idea of an on-going collaboration between a company and its clients.
This idea implies a side-by-side type of action, where both entities (the advisory company and the business client) work together in a transparent and efficient way towards the business results they envision.
In naming a company specialized in business audit, we noticed that, in the last decades, almost each and every company was named after founders, co-founders and partners. This tradition created a series of eponyms with different names linked through the ampersand symbol (&). So, for our naming proposal, we thought about giving it a twist and reinterpreting this way of naming a company.
Side & Side encloses the professional look & feel given by associating different names through the ampersand symbol, but in our case the words are not some people’s names, but parts of a collaboration process between two entities and several more people. Thus, we are highlighting more the process itself than its initiators. It’s not about me or you, it’s about the collaboration between me and you and the results that follow it.
Brand Naming
The descriptor encapsulates the main message of the brand and is created under the template this & that, where this is about the company’s services and that is related to the client’s benefits. Thus, Advisory Services & Business Value becomes a clear descriptor of the company’s consulting services and the business outcome of the collaboration.
The messages follow the same template of this & that, like the descriptor, and we can use it to communicate different stages of the process of collaboration.
Stationery
