Chikin

Project Type

Year

Region

Brand Designer 

Brand Name

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Branding

2018

Iceland

Paul Vîrlan 

Ársæll Markússon

Chikin is an Icelandic street food spot in Reykjavik, obsessed with Hot Wings and Cold Beer.

The brand is inspired by the tale of two wolves from the Norse mythology, who have hunted the sun and the moon since the beginning of time. At the downfall of the cosmos, they finally catch their prey, as the sky collapses.

The design is a happier reinterpretation of the tale, where Chikin is the universe of the reincarnated version of the wolves into two roosters. The new characters are ready to hunt some Hot Wings and Cold Beers for their clients, in minutes.