Cooper and Cooper
Project Type
Year
Region
Brand Copywriter
Brand Strategist
Brand Designer
Interior Designer
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Branding
2018
Romania
Ștefana Gabor-Stoica
Ștefana Gabor-Stoica
Paul Vîrlan
Adrian Ciorgovean
A new coffee shop is being opened in Bucharest with a completely different aesthetic approach. The Twin Peaks-inspired brand of the coffee shop is reviving the surreal story and atmosphere with a retro-modern design. In other words, a doppelganger reality of the Twin Peaks universe is created.
Logo
Brand Naming
Following the brand concept of a doppelganger existence, the coffee shop name Cooper and Cooper reaffirms the possibility of twin strangers, while Special Agent Dale Cooper – the coffee philosopher of the TV series – holds the mystery of the entire Twin Peaks realm.
Brand Rhetoric
Tagline
Created around Dale Cooper’s mystical insights and aphorisms on coffee, the brand tagline Damn fine coffee is a straightforward way of defining the products and services offered by Cooper and Cooper.
Messages
There are two types of brand messages that convey the brand concept: messages reinterpreted after the TV series’ quotes, adapted to the coffee semantic domain, and messages as coffee-related quotes from Twin Peaks.
An example regarding the first type of messages is Coffee walk with me for the coffee on-the-go service, message created after the TV series well-known phrase Fire walk with me.
Some examples where the quote becomes the message are: Good, hot, black
or
A place both wonderful and strange or Black as midnight on a moonless night for the coffee shop posters and Big Joe, Medium Joe, Small Joe for coffee sizes illustrated on the menu.
Typography
Coffee Cups
Coffee Packaging
Coffee Shop Menus
Interior Design
Brand Materials
