Gilano Dates is one of the leading dates exporters and suppliers in Pakistan. Their product goes from Pakistan's soils directly to USA, UK, Canada, Japan, and Norway.
Our mission was to redesign the entire company's visual identity and to create a new packaging architecture and design for their product.
The old logo illustrates a palm tree in a naive style of drawing
The graphic language restyles angular lines and circular shapes identified in the royal crown of Queen Mary, drawn by Costin Petrescu, the painter of the Royal Court, in the early 1920s. These details contribute to the steadfastness and elegance of Autohton letters.
Autohton is about objects created by settled people – objects that are as natural now, today, as they were at some point decades or hundreds of years ago. Objects that invite you to come back to you.
Some icons were designed according to the same graphic language that inspired the logo. They describe categories of objects, characteristics, or information about objects.
We have wood, metal, earth, and stone in the country, and these resources are enough to be careful about what objects we invite into our lives. So Autohton will always look for objects whose sustainability has always been there, in its archaic simplicity.
The symbol was designed to be used as a signature.
Not part of the logo, but can be used in conjunction with it.