güüd

Project Type

Year

Region

Brand Designer 

Packaging Production

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Branding, Packaging

2019

Sweden

Paul Vîrlan 

Ecolean

Güüd is a smart and healthy choice for both You and the Earth.

As the expression goes, “good is not enough”, that’s why we bring you Güüd! 

The Scandinavian brand offers products in convenient packaging for your thirst and hunger. 

Logo

The logo combines traditional tales from different cultures:
Europe: “The thirsty crow story”
China: “Yangwu, the sun crow”
Japan: “Yatagarasu”
Korea: “Samjogo”

This fusion talks about brand vision and about multidisciplinary thinking in creating products. The symbol presents a cute crow companion,  doing what it needs to achieve what he wants.
 

I need! I work! I get!

 

Logo System

Packaging

A very thirsty crow felt as if he must die of thirst. Luckily, he found a pitcher with little juice, but could not reach it. Then, an idea came to him. He picked up small pebbles and dropped them one by one into the pitcher. The juice rise higher until it was near enough so he could drink it and save his life.

Packshot

Packaging 200ml x 24​

Visual Identity

Brand Merchandise