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Güüdbjorn

Project Type

Year

Region

Brand Designer 

Brand Name 

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――

――

――

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Corporate Brandind

2018

Sweden

Paul Vîrlan 

Sylvain Racine

Guudbjorn AB is a private company born in Sweden in 2018 with a global mindset that aims to create, develop, and market branded consumer goods for China and the rest of Asia.

Guudbjorn AB also supports Asian retail chains by offering them a complete solution that allows them to import their own private-label products made in Europe and North America.

"Freedom to roam"

The freedom to roam is the principle, protected by the law, that gives all people the right to roam freely in nature. Sleep on mountaintops, by the lakes, in quiet forests or beautiful meadows.

logo origins.jpg

Logo Concept

Guudbjorn Presentaiton-05.jpg
Guudbjorn Presentaiton-07.jpg

Guud + bjorn

Guud might be just another word meaning “better than good”, or in Sweden it might be mistaken for “God”. Yes, they aim for the best.

 

Bjorn can be a person's first name or a bear. Together, those words become Guudbjorn, an entity ready to grow in a world where people, animals and goods are free to roam with respect for environment and nature.

What does

the guud bjorn eat?

corporate logo progress.jpg
corporate logo grid.jpg
logotype-100.jpg
corporate logo lockup.jpg
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Typography

Sweden Sans "a typeface commissioned by the Swedish government. It’s designed to give a consistent voice to the country’s international promotions, from Sweden’s official compilation of pop music to a slick new national website."

brand typograpgy.jpg

Colors

guudbjorn corporate logo red
guudbjorn corporate logo red
guudbjorn corporate logo light brown
guudbjorn corporate logo light brown
guudbjorn corporate logo light grey
guudbjorn corporate logo light grey
guudbjorn corporate logo dark grey
guudbjorn corporate logo dark grey

Web

corporate website landing page

Stationery​

corporate business cards.jpg
corporate stationery.jpg
corporate busienss card.jpg
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corporate stationery.jpg
corporate stationery grid.jpg
envelope design.jpg
envelope design grid.jpg
corporate logo animation.gif
corporate stationery design.jpg
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