Where Branding Actually Falls Apart Branding rarely fails because of fonts, colors, or strategy decks. It fails in boardrooms where three executives argue about Pantone shades, someone’s nephew “knows design,” and half the leadership team confuses personal taste with brand identity. And studios terrified of losing the pitch nod politely while their soul evaporates. I know this because… I’ve nodded. Many times. Branding breaks when studios lie, and leaders confuse ego with exp