top of page
Shopping City
Sibiu
Project Type
Year
Region
Brand Designer
――
――
――
――
Branding (Pitch Nepi Rockastle)
2018
Romania
Paul Vîrlan
Sibiu, Romania, is like a playground for visual elements - patterns and colors - and people all over Europe already know that. Shopping malls can also be considered some kind of playgrounds but with a well-organized modular space behind the entertainment it provide.
The decision regarding the visual identity was to focus on what people already recognize and accept as values and bring all of them in a shopping mall: structure, German heritage, patterns, and colors.
Saxon Heritage
Logo Concept
Stationary
Gifts
Consumer Ads
Wayfinding
bottom of page