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Shopping City

Sibiu

Project Type

Year

Region

Brand Designer

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Branding (Pitch Nepi Rockastle)

2018

Romania

Paul Vîrlan

Sibiu, Romania, is like a playground for visual elements - patterns and colors - and people all over Europe already know that. Shopping malls can also be considered some kind of playgrounds but with a well-organized modular space behind the entertainment it provide.

The decision regarding the visual identity was to focus on what people already recognize and accept as values and bring all of them in a shopping mall: structure, German heritage, patterns, and colors.

Saxon Heritage​

saxon heritage logo research
saxon heritage logo research

Logo Concept

shopping mall architecture
shopping mall color palette
S logo concept
S logo design grid
S logo design grid
shopping city sibiu logo design
shopping city sibiu logo design
shopping city sibiu logo design
shopping city sibiu logo design
shopping city sibiu logo design
shopping city sibiu logo design
shopping city sibiu logo design
shopping city sibiu logo design
shopping city sibiu logo design
shopping city sibiu logo design
shopping city sibiu logo design
shopping city sibiu logo design
shopping city sibiu logo design
shopping city sibiu logo design

Stationary​

shopping city sibiu stationary design
shopping city sibiu stationary design
shopping city sibiu stationary design

Gifts

shopping city sibiu stationary design
shopping city sibiu stationary design
shopping city sibiu stationary design
shopping city sibiu tshirt design
shopping city sibiu stationary design

Consumer Ads

shopping city sibiu outdoor design
shopping city sibiu poster design
shopping city sibiu

Wayfinding

shopping city sibiu wayfinding
shopping city sibiu wayfinding
shopping city sibiu wayfinding
shopping city sibiu wayfinding
shopping city sibiu wayfinding
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