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Branding (Pitch Nepi Rockastle)
Sibiu, Romania, is like a playground for visual elements - patterns and colors - and people all over Europe already know that. Shopping malls can also be considered some kind of playgrounds, but with a well-organized modular space behind the entertainment it provides.
The decision regarding the visual identity was to focus on what people already recognize and accept as values and bring all of them in a shopping mall: structure, German heritage, patterns, colors.
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