MIAMIUM

Project Type

Year

Region

Brand Strategist

Brand Designer

Art Director

Illustration

Copywriter

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Branding, Packaging

2019

Sweden, China

Sylvain Racine 思大大

Paul Vîrlan 包尔唯 

Paul Vîrlan 包尔唯 

Mao 猫加温

Chloe 赵静雅

MIAMIUM is a Scandinavian/Nordic brand that offers tiny sweet bits of energy.

The truth is that 99% of the time, life is quite plain and silent. But thanks to that 1% of exciting moments, we can recharge with energy and just keep on going.

Logo 

Brand Rhetoric

MIAMUM uses some words and phrases as sweet as the tiny bits of energy that keep you going.

 

Sweet tagline

The little things that keep you going.

 

Sweet tone of voice

A little sweet moment,

A little beauty, 

A little surprise.

 

Enjoy little things,

Enjoy life!

 

A little sweet

A little surprise

1%点小甜蜜

1%点小惊喜

Typography

Brand Illustration

Packaging

IMG_5364.jpg
mountain.jpg

Visual Style

Social Media

Print