Branding (Pitch Nepi Rockastle)
For the people living in Piatra Neamţ, Shopping City is the new retail destination, the only mall and the new pole of entertainment. It is the first option when it comes to fashion or daily shopping and the new cool gathering location for spending time out with family and friends.
The cultural and historical legacies of the region are synthesized in the idea of creating a small museum within the mall dedicated to the Cucuteni-Trypillia culture. The museum would showcase decorated pottery, ceramic figurines, stone, bone and metal artifacts, all dated back to the Neolithic archaeological era.
The new identity highlights the geographical area of Piatra Neam, a place surrounded by four mountains that offer a spectacular and protective view over the city and its inhabitants.